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Service Review, No. 16 Ranked #16 of 20

McAfee+ Identity Theft Protection

Identity theft protection added to McAfee's legacy antivirus brand. Available globally with reasonable feature coverage. The customer experience is the weakest point: 1.3 Trustpilot from 3,266 reviews.

mcafee.com/plus McAfee Corp. US, UK, Canada, Australia
Composite Score
3.10/5
#16 of 20 ranked services
Service Type
Paid SuiteMultiple bundles available
Pricing
$2.50 to $16.65/mo (intro)2-year intro, jumps significantly in year three
Insurance Cap
$1M to $2MUnderwritten by AIG
Best For
Antivirus bundlingExisting McAfee users
Visit McAfee+ See plans
§ 01

What it is

McAfee is one of the oldest consumer cybersecurity brands, founded in 1987 by John McAfee. The company has gone through multiple ownership changes (Intel, TPG private equity, public listing, and now private again as McAfee Corp.). Identity theft protection was added as part of the modern McAfee+ subscription product family, alongside the traditional antivirus offering. McAfee+ is available across multiple countries (US, UK, Canada, Australia) which gives it broader reach than US-only competitors.

The product offers reasonable feature coverage: dark web monitoring, credit monitoring (varies by tier), $1M to $2M ID theft insurance underwritten by AIG, 24/7 restoration support, social media monitoring, and bundled VPN and password manager. The customer experience is where things go wrong. McAfee's Trustpilot rating sits at 1.3/5 from 3,266 reviews, the worst on this list among meaningful sample sizes. Independent testing has found that McAfee's ID theft alerts arrived 232 times slower than Aura's, suggesting the back-end monitoring is genuinely less responsive than competitors.

§ 02

What it monitors

Dark web
Continuous monitoring of underground forums and breach dumps for PII exposure.
SSN tracking
Watches SSN for appearance in new account applications and breach databases.
Credit monitoring
1-bureau (TransUnion) on standard tiers, 3-bureau on Advanced and Ultimate.
Bank monitoring
Activity alerts across linked checking, savings, and credit card accounts.
Social media monitoring
Account takeover detection and reputation alerts on major platforms.
Online account cleanup
Helps remove old, dormant accounts to reduce exposure surface.
Password manager
Bundled password manager (TrueKey) included with all McAfee+ tiers.
VPN included
Unlimited bandwidth VPN bundled across all McAfee+ tiers.
Antivirus across devices
Unlimited device McAfee antivirus protection included.
§ 03

Pricing breakdown

Four McAfee+ tiers, each with substantial 2-year introductory pricing. Renewal pricing typically increases 50% or more in year three. Family plans available adding spouse and child coverage. Free trials available but require credit card.

Entry
McAfee+ Essential
$2.50/mo (intro)
  • Antivirus across all devices
  • VPN and password manager
  • Basic dark web monitoring
  • NO ID theft insurance
Mid
McAfee+ Premium
$6.66/mo (intro)
  • Everything in Essential, plus:
  • Dark web + SSN monitoring
  • $1M ID theft coverage
  • 24/7 restoration support
Top
McAfee+ Ultimate
$16.65/mo (intro)
  • Everything in Advanced, plus:
  • Stolen funds reimbursement
  • Lost wallet recovery
  • Premium concierge service
  • Online account cleanup
§ 04

Pros and cons

What works

  • Genuinely global availability (US, UK, Canada, Australia)
  • $1M to $2M ID theft insurance underwritten by AIG
  • Bundled VPN, password manager, and antivirus add multi-tool value
  • 36+ year company history in cybersecurity
  • Online account cleanup is a useful unique feature
  • Low intro pricing makes entry affordable for the first 2 years

What doesn't

  • 1.3 Trustpilot rating from 3,266 reviews, worst on this list among meaningful samples
  • Independent testing found alerts 232 times slower than Aura
  • Year-three renewal pricing increases ~50% or more
  • Customer service complaints recurring across all McAfee products
  • Auto-renewal billing issues are the most common Trustpilot complaint
  • TrueKey password manager is not as polished as 1Password or Bitwarden
§ 05

What users actually say

Apple App Store
★★★★☆
4.5
Mobile security app rating
Google Play
★★★★☆
4.5
10M+ installs
Trustpilot
★☆☆☆☆
1.3
3,266 reviews

Positive sentiment. Mobile app users (iOS and Android) report acceptable experiences with the daily app interactions. Long-tenured customers who got grandfathered into older pricing tiers sometimes express satisfaction with the value at the rate they pay. The global availability across US, UK, Canada, and Australia gets specific positive mention from international users. Bundled antivirus, VPN, and password manager are described as decent if unremarkable.

Negative sentiment. The Trustpilot story dominates: 3,266 reviews averaging 1.3/5 makes McAfee+ the lowest-rated meaningful brand on this list. Recurring themes include impossible-to-cancel subscriptions, surprise renewal charges at significantly higher prices, customer service queues that disconnect repeatedly, and refunds that take months to process. The 232-times-slower alert speed finding from independent testing (verified by mystery-shopper methodology) is particularly damaging given that fast alerts are the core value proposition.

§ 06

Who should buy this, and who shouldn't

Buy McAfee+ if

You are an existing McAfee antivirus customer who wants to add ID protection at the bundled discount. You live in the UK, Canada, or Australia and want a globally-available service. You are price-conscious and willing to commit to the 2-year intro pricing, with discipline to evaluate before the year-three renewal jump.

§ 07

Top alternatives

Bottom line

McAfee+ offers reasonable ID protection features bundled with antivirus, VPN, and password manager at low introductory prices. For existing McAfee customers happy with the antivirus, adding ID protection is a logical extension.

The customer experience is the deal-breaker for most. A 1.3 Trustpilot rating from 3,266 reviews is dramatically lower than alternatives, and independent alert-speed testing showed McAfee 232 times slower than Aura. These are not minor blemishes, they reflect systematic issues with both back-end monitoring and customer support.

Generally recommend looking elsewhere unless you are committed to the McAfee ecosystem or live in a country where competitor options are limited. The $2.50/mo intro price is attractive, but year-three pricing plus customer experience issues erode the value proposition substantially.